By Rachael Grealish
Cadbury is celebrating the 50th anniversary of the Creme Egg with a new advert supporting LGBTQ+ inclusivity.
As of 2021 the humble Creme Egg, which first graced us with its presence in 1971, is celebrating its golden jubilee (or goobilee if you will) and it wouldn’t be a celebration of the nation’s favourite chocolate egg without a new television advert.
Over the years Cadbury has given us many iconic adverts, from the ‘Milk Tray Man’ to drum-playing gorilla, so it wouldn’t be right to hit such a milestone without what is set to be another iconic moment for the chocolate company.
In the 2021 ad Cadbury is celebrating inclusivity of all kinds while showing ‘five delicious decades’ of enjoying a Creme Egg – including showing a real life gay couple kissing while sharing the chocolate treat.
Cadbury said in a statement: “Cadbury has always been a progressive brand that spreads a message of inclusion, whether it is through its products or brand campaigns.
“We are proud of our Golden Goobilee advert which celebrates the many ways that everyone can enjoy a Cadbury Creme Egg.
“To illustrate this and showcase the joy our products bring, a clip of a real life couple sharing a Cadbury Creme Egg was included in the advert.”
The ad shows not only the different ways enjoying the treat over the decades has changed, but how society has changed around it.
The ad comes after Cadbury announced they were adding to the ‘egg-citement’ of the birthday celebrations they’re giving customers a chance to win up to £5,000 with their ‘egg-sclusive’ golden Creme Eggs.
The limited edition Golden goodies will be hidden in stores masquerading as the much-loved classic Cadbury Creme Egg for fans to uncover.
The gooey delights have been given a golden touch with the delicious Cadbury chocolate shell covered in edible gold dust, and filled with that familiar fondant goodness.