By Rachael Grealish
LEGO has responded to claims it called for police sets to be removed from store shelves after the false reports circulated on social media and in the media.
Amanda Madore, Sr. Brand Relations Manager, told The Herdwick these reports – that sets were asked to be removed – were false, but The LEGO Group is donating $4 million (£3.1 million) to charities and organisations to fight racism and inequality.
She said: “As we’ve been saying since the protests started, we stand with the black community against racism and inequality.
“Our mission is to inspire and develop the builders of tomorrow, and that includes inspiring them to be tolerant, inclusive and kind.
“You might have seen, in the coming months, we will donate US $4 million to organizations in the United States dedicated to non-profits that support black children and others that educate all children and families about tolerance and racial equality.
“There are incorrect reports saying we’ve removed some LEGO sets from sale.
“To be clear, that is not the case and those reports are false. Our intention was to temporarily pause digital advertising in response to events in the US. We hope this clears things up.”
LEGO also confirmed this on social media with a tweet after the reports circulated among various publications.
We’ve seen incorrect reports saying we’ve removed some LEGO sets from sale. To be clear, that is not the case and reports otherwise are false. Our intention was to temporarily pause digital advertising in response to events in the US. We hope this clears things up. ♥️
— LEGO (@LEGO_Group) June 4, 2020
This comes after George Floyd, a black man from Minneapolis, was killed by a white police officer, causing world-wide protest and support of the Black Lives Movement.
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