By Gary

Possibly one of the best films out at the moment about a marketing campaign that would define a generation.

Follows the history of shoe salesman Sonny Vaccaro (Matt Damon), and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.

Air is an incredible film with an amazing cast, Matt Damon probably deserves an Oscar for his performance. Viola Davis is great in her small-ish role and could also be nominated for the Best Supporting Actress Oscar.

Ben Affleck proves once again he is one of the best Directors around right now. The soundtrack is also amazing with all the mid 80’s tunes.

These types of Bio-Pics seem to be particularly hot right now, from Sports Stars to Music Icons.

Though Michael Jordan was not directly involved in the film, Ben Affleck consulted him numerous times to get details on how to accurately portray the story.

According to Affleck (Variety) , Jordan’s requested that Viola Davis play his mother and that his long-time friend Howard White be included in the film.

Chris Tucker was cast as White and Davis stars as Michael Jordan’s mother.

Air is a great way to spend two hours. Whether you care about basketball, shoes, Michael Jordan, or only care about the star-studded cast, there is something for everybody to like about this movie.

What could have been a boring expensive slog of ultra predictable storytelling was skilfully crafted into a fun, engaging story fit for any audience.

Most people who see this will already know how it ends so it says a lot about the filmmaking and acting in this film that exceeds expectations. I would recommend this movie to anyone who likes drama, sports, business, or entrepreneurship.

I was a bit mixed on Affleck’s choice to never directly show Michael Jordan on screen. I understand the creative choice but the attempts to hide Jordan on screen often came across as more distracting than I think it would’ve been had Jordan just been portrayed as an actual character by an actor giving a performance.

Affleck and Damon haven’t had a big win in a while, but they made a good movie together here and I hope it does well.

It’s worth seeking out for the clean, efficient, and all-around solid entertainment it provides.

My Rating: 9/10