By Rachael Grealish

Whitehaven Alive’s 2023 main stage will be named after Mitie amid news the company has partnered with the event organisers.

It was confirmed today, Wednesday March 1, headline artists will take to the Mitie Main Stage at this year’s festival as Mitie is set to showcase their ‘firm and their community of people and resources’.

Strategic Account Director Lesley Sewell explained Mitie is delighted to be partnering with the festival, “As an ongoing demonstration of our commitment to the local area and communities in which our teams live and work.

“We’re delighted to support Whitehaven Alive which will bring together the community in a celebration of our local talent and will also promote the best of our independent local businesses and traders.

“We’re looking forward to supporting the positive impact this festival will have on Whitehaven and the surrounding areas by bringing several high-profile acts to perform on our Mitie Main Stage, as well as providing a major platform for local independent artists. It’s going to be a great weekend.”

Mitie is the UK’s leading facilities management company employing almost 1,000 local people. The firm has a key regional presence in West Cumbria where it holds major contracts for Security and Facilities Management.

Oliver Hodgson, Executive and Creative Director of festival promoters Alive Entertainment Group said: “This partnership is truly fantastic, allowing both parties to collaborate and showcase the best of Cumbria across the exciting Whitehaven Alive weekend this September.

“Securing the backing of Mitie, allows the festival to grow and the opportunities presented for small independent local businesses. Mitie has a great depth of knowledge in large projects, and they bring a plethora of expertise and resource to the Whitehaven Alive team and mission.

“We can’t thank the community and supply chain enough for backing the first event last year and getting right behind our vision, we’re looking forward to building on that this year.”

Whitehaven Alive is taking place between September 8 and 10 with headliners still to be announced.