AlphaTauri Reveal New Look At New York Fashion Week

By Robert Haile

AlphaTauri have not only revealed their livery for the 2023 Formula One season but their Autumn-Winter fashion collection at The Appel Room of the Lincoln Centre, New York.

With the iconic Central Park as a back drop key stakeholders in the fashion and motorsport world were able to capture an exclusive look at both the new car livery and upcoming fashion collection.

Nyck de Vries (left) and Yuki Tsunoda with the AlphaTauri Autumn/Winter and AT04 livery launch – Colin Kerrigan/Red Bull

The team spent the week in New York with a jersey swap with the Red Bull New York Bulls, then watching NBA courtside at the Barclays Centre with the Brooklyn Nets before the big reveal.

Both drivers were in attendance with Yuki Tsunoda saying: “I’ve had a lot of fun this week in New York City and it’s also been great to attend the event here today, it’s such a cool backdrop for both the fashion collection and our new 2023 livery.

“The classic Scuderia AlphaTauri colours looks great next to the new clothes and I can’t wait to try both out this season.”

AT04 – Luca Curto/Digital Lighthouse

The AT04 with the familiar blue and white livery that the team has become recognised by will hopefully see them competing further up the grid after the new regulations for 2022 pushed the car back down the grid.

New for 2023 is not just the livery but driver Nyck de Vries who comes in for Pierre Gasly who has gone to Alpine.

De Vries added: “I’ve loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week has been extremely special for me, and really showed me what the brand is about.

“The livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track.”

The on track sister team to Red Bull, who launch the RB19 earlier in the month, AlphaTauri are also the premium fashion brand.

All Formula One teams will descend on Bahrain for Pre-season testing and then the first Grand Prix on March 5.