Hat-Trick For The Cumberland With Third Platinum Award

Hat-trick for The Cumberland with third consecutive ‘platinum’ customer service award 

The Cumberland has achieved an outstanding feat of winning the sought-after Platinum Trusted Service Award from leading customer reviews platform Feefo for the third year in a row.

Claire Deeks

The platinum seal of excellence, as rated by real customers, was awarded in 2021 and 2022, which followed on from the building society landing three consecutive Feefo Gold awards.

The annual award is given to businesses that use Feefo to collect reviews and insights and is based on the number of reviews and its average customer rating. 

Commenting on the hat-trick, chief customer officer Claire Deekes said: “This accolade is based purely on verified and genuine customer reviews, and therefore is a true reflection of our commitment to kinder banking from our team of real people, for real people – now more than ever, as the country is faced with the cost-of-living crisis. 

“We are very proud to receive this award from Feefo, because it is recognition for every single person in our business and their extraordinary in efforts in the face of tough economic conditions, and demonstrates that whatever our customers are facing, they are our first priority.”

The win follows The Cumberland’s recent Best Customer Experience in the Crisis win at the national finals of the UK Customer Experience Awards, also recognising businesses delivering exceptional experiences. 

Feefo is a leading review and customer insights technology company that provides businesses with the tools to collect real, purchase-verified reviews and insights.

A Gold Trusted Service Award is given to businesses who have collected 50 or more Feefo service reviews between January and December of the previous year, achieving a service rating of 4.5 and above. Platinum Awards are given to companies that achieve this rating in three consecutive years.