Carlisle legal firm Wragg Mark-Bell has launched an innovative way to promote its campaign encouraging people to get a will, and it’s already reaching thousands.
The solicitors practice based on Castle Street has produced a series of TikTok videos (@lunchtimelegals) for its Lunchtime Legals scheme, which lets people get a simple will during their lunch break at a discounted price.
In the videos, solicitor Keith White and trainee solicitor Lauren Goad answer quickfire questions about wills and other legal matters.
Wragg Mark-Bell wants to offer solutions to around 51,000 people in Carlisle who, according to research, do not have a will.
The firm wants to highlight that there could be huge problems for families and partners if they were to die without one.
Questions in the videos are answered in under a minute and include how to get a will, what happens if you don’t have one, and how often you need to update your will – and there’s still more videos to come.
Keith said: “The videos include the key questions that people frequently ask us with regards to drafting their wills and other legal matters.
“We wanted to make the answers and information accessible to more people, including the younger generation as it is not usually a priority for young adults.
“We wanted to reinforce the importance of getting a will and that it’s not just about dealing with property and finance matters.
“Wills are just as important to provide details as to personal wishes including what you want to happen to your pets.
“A will is necessary to ensure that what you want to happen to your house, property and finances actually happens.
“It is particularly important if you are unmarried as your property will not automatically pass to your partner on death so drafting your will is vital if you want any of your assets and property to be given to them.”
Throughout October, Wragg Mark-Bell are running their Lunchtime Legals event where people can book a 30-minute session during their lunch break to get a simple will written.
And there’s a 30 per cent discount on the usual fee meaning the cost will be £108.50 +VAT.
Senior director Nick Kennon said: “Wragg Mark-Bell is proud to be one of the first firms in the area to do something informative in this way on TikTok.
“The number of people without a will in the local area is high, and we wanted to help change that. This campaign is part of Wragg Mark-Bell’s continuing commitment to supporting local people, and as a Carlisle lad myself I understand the value of that.
“Having a will is so important no matter what age you are and this is a great way to reach more people while our Lunchtime Legals offer makes arranging a will as simple and good value for money as we possibly can.
“Give us 30 minutes of your lunch hour and we’ll do the rest.”
Sally Edgar, marketing manager at Intro PR and Social Media, said: “TikTok is a really effective way to reach a large audience online without needing a big marketing budget.
“Tik Tok uses its intelligent algorithms to show people content that will genuinely interest them, based on what they like to watch. So, you’re more likely to reach an already engaged audience.
“You might not expect a law firm to be on TikTok, but it’s the perfect place to talk about issues such as getting a will, because it’s relevant to almost everyone. You can reach a large audience in a short period of time, without being limited to followers like other platforms.
“It’s fantastic that Wragg Mark-Bell has taken the leap and can now use TikTok to help those who need it, and we’re already seeing brilliant results.”
People can also ask questions of Keith and Lauren via TikTok @lunchtimelegals or Facebook @WraggMarkBell.
To take advantage of Wragg Mark-Bell’s will writing offer in October you must book a time slot to secure your appointment in advance using the booking system at https://wmbwills.youcanbook.me/
Choose your time, enter your details, and you will receive confirmation of your appointment.
T&Cs apply and are available on the Wragg Mark-Bell website.