Waitrose has teamed up with some of its biggest suppliers and food distribution organisation FareShare in a new trial that will redirect surplus farm food to families in need – the next phase of its Give A Little Love Campaign.
From 1 March through to 30 June, Waitrose will be providing funds to FareShare to contribute to the distribution of surplus food from its farms, taking away all handling costs from farmers and helping them to maximise the number of donations they can make.
This includes diverting food surplus directly from Waitrose’s own farm on the Leckford Estate.
In total, five million surplus apples, crooked carrots, mushrooms and sweet baby sprouts will be redirected – aiming to create more than one million meals for vulnerable families across the UK, it was announced today, Thursday February 25.
In addition, with low levels of food surplus across protein food types and FareShare identifying this as an area where more supply is urgently needed, Waitrose has also purchased and will provide one million British eggs (donated by Stonegate) and almost 22 tonnes of British beef (donated by Dovecote Park) to support vulnerable families.
The trial follows reports from Child Poverty Action Group that 80 percent of low-income families in the UK are financially worse off as a result of the Covid pandemic – with many struggling to put food on the table during lockdown.
James Bailey, Executive Director of Waitrose, said: “We’ve all been inspired by the brilliant work Marcus Rashford has been doing, and we believe there is now a real opportunity for the industry to stand united and help tackle food poverty right from the farm.
“While farm surplus is put to good use, we must do everything in our power to divert any edible food we can to families that need them during this pandemic. As the only supermarket to own and run its own farm, we know how much pressure farmers are under to keep the nation fed, so it’s vital this burden and cost does not rest on their shoulders.
“This is why we will be funding all handling costs until the end of June to get food on the plates of those that need it most. This is just the start and we hope this will lead to us achieving our goal to one day eradicate all avoidable and edible farm waste.”
Lindsay Boswell, CEO of FareShare, commented: “This is a significant moment in our battle against food waste and hunger in the UK. Working with Waitrose farms and suppliers offers FareShare a fantastic opportunity to access food that would otherwise end up going to waste, at a time when millions of people are going hungry across the UK.
“FareShare has pioneered smaller projects with farmers, growers and producers to stop food waste through our Surplus with Purpose scheme, but far more still needs to be done, and the involvement of Waitrose in tackling food waste is a major step forward.”
Environment Secretary, George Eustice, said: “Food waste is one of the most significant environmental challenges that we face. I commend Waitrose, their suppliers and farmers who are working to help divert food to FareShare.
“As we emerge from a difficult winter, it is vital that we minimise on-farm food waste and ensure that surplus food is diverted to those who need it. This project will make a real difference to lives across the country, and I hope that others in the food supply chain will take similar action.”
The support is part of the John Lewis Partnership’s Give a Little Love campaign which aims to make a lasting difference to some of those hit hardest during the last year.
Since the pandemic started, FareShare has had to double the amount of food it distributes to meet the rising demand. Home-Start continues to see families facing isolation and struggling to provide basic needs such as food, heating and clothing.
The Give a Little Love campaign has already raised over £3 million for long term charity partners FareShare, Home-Start and local community groups, with a further £2 million pledged last month.
Waitrose and John Lewis aim to support struggling families impacted by the pandemic with a raft of initiatives designed to provide nutrition, warmth and comfort.
The Partnership will extend its support by pooling the expertise and passion of Partners, resources, networks and time to meet the specific needs of the most vulnerable in society.