VIDEO: John Lewis Has Released It’s COVID And Kindness Inspired 2020 Christmas Advert

By Rachael Grealish

The countdown to Christmas has officially started because John Lewis has released its Christmas 2020 advertisement.

Airing today, Friday November 13, the hotly awaited advert is said to be inspired by kindness as it hopes to send a message of spreading love throughout the nation braces to face a very different Christmas this year.

The hotly-awaited ad will resonate greatly with the public as it heavily represents the acts of kindness people gave as a reaction to the COVID crisis.

Kicking off viewers will see a little girl helping a boy get his football down from a tree, before following a snowman helping some friends with car repairs and a pigeon helping a hedgehog who dreams of flying to become part of the gang.

All of which are being helped with a heart-shapes symbol – a physical representation of love and kindness.

The advert also features a fitting moment where a food delivery lands at the door of an elderly neighbour.

On the Give a Little Love page on the John Lewis site it says: “One small act of kindness sparks a heartfelt chain reaction – showing how powerful giving a little love can really be. Meet a host of lovable characters, including Mr. Pidge and Spikes the Hedgehog as they discover the true spirit of Christmas.”

Our guess is Spikes will be a likely add to many children’s Christmas lists as previously with other characters such as Buster the Boxer.

Not unlike other John Lewis ads the video features many different visual styles from 2D crayon-like drawings to live action, puppetry and claymation.

A kind reference to Sir Captain Tom Moore who flew a similar spitfire in WWII – image by John Lewis & Partners

The ad features a song called ‘Give a Little Love’ which was written by the Brit-award winner Celeste – who wrote it over Zoom – and it will be released as a charity single to raise money for families in need.

This is part of a campaign – also called Give a Little Love – which aims to raise £5 million to help 100,000 families in need.

The main film is also accompanied by a 30 second advert, animated by students at Kingston University, which gives the practical details of how shoppers can support the campaign, which is raising money for charities FareShare and Home-Start.

The heartwarming advertising is available to watch on social media but will make its television debut on ITV during the final of The Voice tomorrow, Saturday November 14.