PG Tips Calls A Truce With Its Competitors To Launch A ‘National Tea Break’ To Get The Country Talking

By Rachael Grealish

Like Christmas Day in 1914, they’ve laid down their arms, and a temporary truce has been called – in the world of tea that is and all for mental health.

PG Tips has reached out to it’s competitors, Typhoo, Tetley, Yorkshire Tea and Twinings, to call a truce and come together to encourage the UK to take a much needed break during these unprecedented times.

The tea company has launched a campaign to pioneer a ‘National Tea Break’ and is asking Brits to ‘drops tools’ at 3pm everyday for a cuppa – whatever brand you choose – and what a better day to start than today, International Tea Day.

It all coincides with Mental Health Awareness Week which drawn prominence this year due to people living in isolation because of the COVID-19 lockdown.

In the invitation posted on May 19, it read: “An open letter to Yorkshire Tea, Tetley, Typhoo, Twinings and all who bring tea to the nation.

In times of crisis and uncertainty, war and peace, triumphs and tragedy, the humble cuppa has been part of our lives and the fabric of our society.

“Playwright Arthur Wing Pinero told us ‘Where there is tea, there is hope’ and we have never been so overwhelmed by the hope and optimism we see behind every word of support, every offer of help and every new friendship over the past several months.

“We think it is nothing short of amazing how communities up and down the UK have come together to support each other despite these challenging times. This got us thinking, what if we put aside our differences and came together to show an example of how we mean to go on.”

Typhoo was one of the first to respond and tweeted agreeing to ‘join forces’ with PG.

In order to support people during the coronavirus and mental health awareness week PG Tips have already chosen the charity partners Samaritans, Time to Change The Big Lunch and Re-engage.

Brits mental health has already been said to have been severely impacted by the restrictions put in place due to COVID-19.

The Office for National Statistics (ONS) published a report saying almost half of Brits were experiencing high levels of anxiety in April, 2020, due to COVID-19 and lockdown.

Here at The Herdwick we feel mental health is of the utmost importance and would like to remind everyone there IS help available to all people and should you feel the need The Samaritans are available to call 24/7, 365 days a year – simply call: 116 123 for free.

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