Borderway Finance has retained the Feefo Platinum Trusted Service Award for world class customer service, an accolade they have held five years in a row.

The motor finance business, based in Carlisle, has helped thousands of people purchase a new car, bike, van, caravan or motorhome and pride themselves on the highest standards of customer care. 

The Feefo Platinum Award is based entirely on verified customer reviews.

Ninety-five percent of customers who left a review in the last year awarded Borderway Finance the maximum five stars with the remaining five percent giving a four-star rating.

Customers praised the speed, professionalism and friendliness of the service.

One wrote: “I have used Borderway for over 10 years. Always super-fast, on-the-ball and wonderfully helpful.

“Very genuine and will bend over backwards for you to make it happen. The team are so lovely and genuine.” 

Another said: “Amazing service from enquiry to completing. The team at Borderway are friendly, knowledgeable and supportive.” 

Mike Deans, managing director of Borderway Finance, said: “Achieving the Platinum Trusted Service Award is the ultimate seal of approval. 

“Maintaining our high service rating consistently demonstrates that our customers truly value the consistency and integrity we bring to every interaction.

“As we move forward into 2026, we remain dedicated to providing the reliable, human-centric service that has become our hallmark.” 

He added: “We are incredibly proud of our team for setting such a high benchmark for excellence.” 

Borderway Finance is wholly owned by the Cumberland Building Society, which has itself received the Feefo Platinum Award six years running. 

To achieve platinum status, an organisation must first attain Feefo’s gold standard for three consecutive years.

Therefore, Borderway’s five platinum awards represent eight years of outstanding customer service.

Feefo established the Trusted Service Awards in 2014 to recognise brands that receive exceptional feedback from their customers. 

Tony Wheble, chief executive of Feefo, congratulated Borderway Finance on retaining the Platinum Award yet again. 

He said: “It is a privilege to celebrate companies like Borderway that remain steadfast in their commitment to customer success. 

“This award is a testament to their ability to turn genuine feedback into meaningful action. By consistently exceeding expectations, Borderway Finance  isn’t just winning an award. They are building the long-term trust that defines the most successful brands of the future. We are proud to recognise their dedication to the people they serve.” 

Find out how Borderway Finance can help you buy your next car – including a handy online finance calculator – at: www.borderwayfinance.co.uk/