Expanding Cumbrian vehicle leasing business FlexiRental has announced a new sponsorship and support partnership with Always Another Way CIO.

The Frizington-based Charitable Incorporated Organisation is dedicated to improving mental wellbeing across West Cumbria.

The connection was first made at a recent Britain’s Energy Coast Business Cluster (BECBC) meeting, where Always Another Way was introduced as the organisation’s Charity of the Year.

Inspired by the presentation and the impact they are making locally, FlexiRental moved quickly to explore how it could offer meaningful support.

Always Another Way CIO delivers accessible mental health and wellbeing services to people aged 11 and above, including one-to-one support, walking football, social connection groups, youth groups and inclusive programmes designed to reduce isolation and build confidence across the community.

FlexiRental, part of Lakeland Fleet Management Ltd and based in Carlisle, has been expanding its presence across West Cumbria and has made a conscious decision to invest in organisations that make a tangible difference on the ground.

Daley Rogers, Business Development & Marketing Lead at FlexiRental, said: “We were introduced to Always Another Way through BECBC when they were named Charity of the Year, and it was clear straight away how important their work is.

“Mental wellbeing is something that affects families, workplaces and communities across West Cumbria.

“The way AAW approaches it, practical, inclusive and community-driven, really resonated with us.

“As a Cumbrian business expanding further into this part of the county, we want to support organisations that are strengthening the fabric of our communities. AAW is doing exactly that.”

As part of the partnership, FlexiRental will provide practical support to help AAW deliver its programmes, including assistance with transport, connections within the local business community, and financial support to set up a walking football tournament.

Always Another Way CIO has grown through community backing and remains rooted in accessibility, inclusion and respect.

Jess Coles of Always Another Way CIO said: “We are delighted to be partnering with Flexi Rental and are incredibly grateful for the support they have shown.

“Their genuine commitment to corporate social responsibility and meaningful engagement within local communities truly stands out.

“We’re excited to see how this partnership will help us make a lasting difference to mental wellbeing across West Cumbria.

“The collaboration reflects Saturn Four and FlexiRental’s wider commitment to using professional expertise to strengthen local organisations making a meaningful difference.”

The partnership forms part of FlexiRental’s wider strategy to ensure that as the business grows commercially, it continues to invest in initiatives that improve mental wellbeing across West Cumbria.

FlexiRental provides flexible, all-inclusive vehicle leasing packages covering maintenance, tyres and breakdown support, helping local businesses operate with confidence and reliability.

For more information about the partnership or FlexiRental’s services, visit their website here or email Daley@flexirental.co.uk