Leading worldwide lifestyle brand Tommy Hilfiger and F1 Academy have announced a partnership along with final driver for 2024.

As part of the landmark partnership, the brand will design one of the five designated partner liveries for the 2024 season with Charlotte Tilbury and Puma also revealed.

Susie Wolff, MBE, F1 Academy Managing Director, said: “Tommy Hilfiger is one of the most recognised global lifestyle brands, so it is a great honour to welcome them to F1 ACADEMY as an Official Partner. Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us to reach new audiences.

“I would like to personally thank Tommy and his team for sharing our
vision and supporting a talented young driver in Nerea Martí.”

Spanish driver Nerea Martí, who returns for her second season in F1 ACADEMY with Campos Racing, will represent Tommy Hilfiger, racing in a suit and car featuring the brand’s iconic red, white and blue
colour scheme.

Returning driver Nerea Martí said: “I’m over the moon. Being able to continue with Campos Racing for another year in the F1 Academy is incredible.

“It’s very special to do it with Campos Racing, being a Spanish team and one that we worked with last year, so we all know each other.

“The team is strong, and with everything we learned last season, this year we’ll be able to be at the top.”

Martí finished fourth in the 2023 Drivers’ Standings and became F1 Academy’s eighth different race winner when she claimed victory in Le Castellet.

The Spaniard also collected five podiums and one pole position in the inaugural season.

Since its launch in 1985, Tommy Hilfiger has established itself as one of the world’s leading premium fashion brands, with a long history of collaborations across the worlds of art, entertainment, music,
fashion, and sports.

Tommy Hilfiger said: “The world of racing is developing at an incredible pace and the F1 ACADEMY is at the forefront of this movement.

“I look forward to working with Managing Director Susie Wolff, leading driver Nerea Martí and the entire F1 Academy team as they break barriers in a traditionally male-dominated sport.”

As an Official Partner of F1 Academy the two brands will work together to raise the profile of the series, attracting new and more diverse audiences to the world of motorsport.

Under the agreement, Tommy Hilfiger will also design and provide all F1 ACADEMY staff uniform.