John Lewis and Waitrose have become the latest retailers to back industry-wide campaign to reduce the price of period knickers.

The group will absorb the 20 percent VAT charge for its customers, as part of efforts to make period products affordable for all.

Tampon Tax, a tax on sanitary towels and tampons which was abolished in 2021, yet period knickers, a reusable alternative to single-use sanitary products are still subject to the charge.

Nicki Baggott, Sanitary Products Buyer for Waitrose, said: “It’s a no-brainer that period underwear should be classed as a period product.

“It’s the right thing to do, and will help our customers save money on everyday essentials.”

In our bid to make these products more accessible, we’ll be lowering the price on more than 30 period knickers at both John Lewis and Waitrose by 20 percent and absorbing the cost of the tax ourselves.

At John Lewis for example, a pair of Love Luna Period Proof Full Briefs, retailing at £10, would cost just £8.33 with the new changes.

It is both the right thing to do, as well as a much-needed boost for customers looking for ways to save on essential sanitary products.

Jo McKee, Lingerie Buyer for John Lewis, adds: “We’re known for offering great-quality underwear at affordable prices to our customers. We feel it’s the right thing to abolish this tax on period underwear, to make these essential products as accessible as possible.”

This isn’t the first time we’ve stepped up to support the issue. Waitrose lowered the cost of other sanitary products in 2017, also absorbing the price of the 5 percent VAT charge for our customers, before the Government abolished the ‘Tampon Tax’ in January 2021.